The world's most valuable companies bet on data driven business modelsnxt statista,
Data-driven companies have become the most valuable ones in the world, having successfully displaced traditional players that up until a few years ago numbered among the companies with the largest market capitalization. As a consequence, the world's most valuable companies are already generating a significant share of their total revenues directly from data. This trajectory is climbing steeply, for these companies also register significantly stronger increases of their data-based revenues than in other revenues without adirect focus on data.
Data counts as one of the key resources of the 21st century and is crucial for companies in order to stay competitive. Companies are not merely using data to optimize internal processes, such as logistics, product development, and marketing, but also and with ever-increasing frequency to monetize their services.
nxt statista has analyzed the origin of revenues of the top global players by market capitalization. The respective business segments in which the company's revenues are generated were analyzed and assigned to business models.
In addition to classifying big data business models into four types, we have focused our revenue analysis on types 2-4:
As a result, segments in which data was monetized based on business models 2-4 were classified as data-based revenues.
It appears that investors appreciate this development, for data-driven technology companies have displaced many traditional players in the ranking of the most valuable companies. A total of seve nout of the nine most valuable companies already generate revenues in which the focus is on monetization of data. In total, more than a quarter of total revenues (28%) of the nine most valuable companies worldwide was generated by marketing data or data-based products in 2019. The value of US $397 billion corresponds to the gross domestic product of Denmark (in 2018: US $352 billion, IMF estimate) and Ireland (in 2018: US $382 billion, IMF estimate).
The top three companies with the highest share of data-based revenue are: Facebook (99%), Alphabet (94%), and Tencent (73%). It does not come as a major surprise that well-known technology companies generate a significant share of their revenue from data. This is particularly due to the high revenues in online advertising and cloud services among these companies. Yet Apple, another leading technology company with only 9% of data-based revenues ranks at a lower level as compared to other top companies. This proves once again that Apple is still primarily a hardware manufacturer and generates nearly three-quarters of its revenues from the sales of iPhones, iPads, and Macs.
All in all, a trend-setting developmen thas become evident: across all the top companies that are already monetizing data, data-based revenues are growing more vigorously than other non-data-focused revenues in comparison to last year. Correspondingly, data-based revenues are constituting more and more of the total revenues at top companies.
It can be assumed that this revenue share will develop increasing momentum the years to come. The main findings of study by BARC and tableau (2019) have also indicated that the monetization of data is still in its early stages and will continue to expand.